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Design Decision Guidelines: Trendability vs. Usability

When you make a design decision, understand that there is no single more important guideline to follow than an equal balance of your own intention and the consumer’s situation.

Often, conversations discussing the usability implications of a particular design decision spike on HN/DN, bringing opinions out of the wood work. Whether you are talking about the hamburger icon or whether parallax is a good idea, the opinions of readers shift wildly.

As I said in a recent interview, there is no one guiding factor for design. Design is, in many ways, subjective.

Before you usability engineers jump down my throat and describe the difference between art and design, let me go ahead and stop you. Design and art are not two separate things entirely; instead, art is borne of design. An artist...

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