Jonathan Cutrell

Director of Technology at Whiteboard

Read this first

“Proof vs. Polish” - a free preview of Hacking the Impossible

Go check out the newest free preview of Hacking the Impossible now!

Proof vs. Polish

As always, please let me know what you think by Tweeting at me at @jcutrell.

Continue reading →


The Path to Productivity: 7 Hacks, Principles, and Patterns

Share this article on Twitter

Productivity is such a huge focus in our lives. We are all allocated the same amount of time, so how do some people do amazing things while others always seem behind the curve?

The answer, in some ways, is that those who are on their game have learned how they themselves can be productive. Certainly there’s no one shot solution, and productivity isn’t the only answer to rising above average, but I would argue that those who are above average absolutely cannot ignore the importance of finding ways to stay productive with their time.

In this article, I will discuss my tips for finding personal productivity.

1. Start Treating Time as a Precious Resource

Time is your most valuable resource. It is the resource that no one can leverage against another person, because we are all given the same amount of time in a given day. The only way we can rise...

Continue reading →


7 Tips for Hyper-productive Wunderlist-ing

I’m loving the newest version of Wunderlist. Honestly, I’m not even sure what all has changed, but here’s what I know: Wunderlist is probably my favorite ToDo management application thus far.

That’s a big deal, you know… there’s about a thousand ToDo managers.

Here’s how I’m using it.

1. Put it everywhere

One of Wunderlist’s primary killer features is the fact that it is available everywhere. Native apps for Apple devices, and a web interface. It really is everywhere.

So make your to-dos accessible everywhere. Unlike your email, having your todos accessible actually helps your productivity if you know when to look at the list.

3. Use Tags to Sort by Energy/Time Required and Context

Who knew you could do hashtags in Wunderlist. This allows for clickable searchability. Adding some kind of context allows you to do things like:...

Continue reading →


Announcing Hacking the Impossible - The Developer’s Guide to Working with Visionaries

I’m more than excited to announce that I will be publishing a book soon that’s all about the work I do on a day-to-day basis with some incredibly creative people here at Whiteboard.

In the book, you’ll find ideas that I believe could change the way developers and visionaries work together, and I’m really excited to share it with you.

If you’re interested in learning more about the book in the upcoming days, drop by http://hackingtheimpossible.com and sign up for the mailing list, and then follow @hackimpossible on Twitter.

About the book

hti_cover.jpg

If you work at a creative agency, you’ve almost certainly experienced the phenomenon of personality difference that Hacking The Impossible is all about. The two polar creative opposites - The Developer and The Visionary - sit in their corners of the room, each with entirely different understandings of what it means...

Continue reading →


Steal these Startup Ideas: Collection Two

As I’ve said before in collection one of this series, ideas are everywhere. Furthermore, I certainly don’t have time to make all of my ideas a reality. I want them to be real, and truly would use each and every one of these.

If you like one of the ideas and want to take it and make it a real thing, let me know! I’m not going to try to take a piece of your company (unless you offer and the deal is a good one), and I’m not going to sue you. I just want to hear from the people these ideas are influencing. It fuels me! Tell me on Twitter (@jcutrell) or email me at jonathan@whiteboard.is.

Enough of the introduction - let’s talk about things that would make the world a better place, shall we?

1. Service Butler

How many services do you subscribe to? Sometimes I even forget how many I’m subscribed to. However irresponsible that may be, I certainly get a lot...

Continue reading →


Make Me Work for It: Challenge Psychology

Fifth-degree black belt.

Doctorate.

Rocket scientist. Triathlon competitor. Fighter pilot. Franciscan Monk. Astronaut. World-record holder. Five-star General. Firefighter. Navy SEAL. Everest scaler. Antarctic explorer. Olympian.

What comes to your mind when you read these titles?

For some, these titles were the answer to “what do you want to be when you grow up”, before they grew up. For others, these titles represent an obvious demand for respect. What’s invariably true is that none of these titles is easy to attain. In fact, quite the opposite; to earn any one of them, one would have to invest an enormous amount of energy and commitment.

What’s more - we attach a sense of elitism to these labels. Perhaps that’s why we wanted to be one of them when we grew up. We naturally have an appreciation for the difficult-to-attain. But why?

Our Addiction to...

Continue reading →


Create Small Things

Great things are done by a series of small things brought together. - Vincent Van Gogh

Rule of Parsimony: Write a big program only when it is clear by demonstration that nothing else will do. - The Unix philosophy

How many of your successes came from complex, massive projects?

The world is made up of simple things, and when we try to create our “big” ideas, we have a tendency to fail. The idea of making something simple does not mean making something easy - it means putting more concentrated attention into fewer details.

WhatsApp. A brilliantly simple concept. I don’t care to discuss the valuation - I care about the fact that it’s used and validated widely. I care about the fact that the design and conceptual approach worked, and all it does is… something small.

At Whiteboard, some of our most effective work has happened over the course of afternoon...

Continue reading →


Getting Past Writer’s Block: Break the Rules

One thing I’ve been able to do in my writing career is… well, write. Perhaps the better way to describe this is to say that I have a knack for not getting stuck in writer’s block.

I didn’t realize this was a skill until a coworker recently asked me about my writing process, and inquired into how I get from zero to finished without many hitches.

(He should see how many unfinished articles I have in my Svbtle queue, but nonetheless…)

I started explaining my process. Usually, my ideas come from a conversation (as an example, see the article you are currently reading). Next, I write what I’m thinking.

I don’t marinate on the idea for very long. I don’t try to fully construct my argument. I don’t map out the sections. I just write, unadulterated and usually raw.

Most of the time I make many references to things that others don’t...

Continue reading →


Feature Requests vs. Business Problems

I recently encountered an interesting situation with a client. We were talking on the phone about a priority list of features they need on a platform we built; a while into the conversation, they mentioned that they felt like they had already told me all of the problems they were listing.

I was somewhat confused and surprised, because the problems they outlined seemed new to me. Then it hit me.

They had asked for particular features in response to their business problems.

The truth is, business problems require solutions. But it is our job as designers and developers to determine the most usable, maintainable, and effective solution for the platform and user scenarios.

Your clients may often ask you to implement a specific feature. Instead of nodding and pounding on your keyboard, talk about the root problem. Figure out what it is they experience day to day - get a true intuition for...

Continue reading →


My Best Onboarding Experience… at a Chiropractor

Recently, I had a fantastic new customer experience at North Shore Chiropractic & Rehab here in Chattanooga.

Let me preface this: I have absolutely no incentive from North Shore Chiro to share this story, and this wasn’t prompted by them in any way. Truly, this is intended to encourage you to consider how you approach customers, not to promote North Shore Chiropractic.

For the sake of this conversation, I’d like to deflate the buzz out of the word “experience”. It’s really the pop-word defining the digital industry right now - everything is framed in terms of user experience. How does the service or app or website make you feel? How does it sound to your ears? How do you remember it? If it were a person, would it be your friend? Would you date it?

It’s not all about experience, certainly. At the end of the day, your software-as-a-service has to...

Continue reading →