Talk: Creative DNA

I recently did a talk on some of the concepts in the book I’m working on. The talk really helped clarify some of the ideas I want to share with the world, and I’m sharing that talk with you today. Specifically, I discuss why our perception of creativity as it relates to logic is wrongly constructed, and a better way to understand our differences.

Hope you enjoy!

Re: Voice Interfaces

Dustin Curtis wrote a fantastic article discussing the shortcomings of voice interfaces. I’d like to discuss a few further points in relation to this problem.

Go read his thoughts first, then come back. I’ll wait.

Contextual Awareness

Dustin outlines that a lack of contextual awareness makes voice interfaces less than simple to use. I’d argue that this contextual awareness goes beyond voice interfaces and software, and affects the full product and experience design. At the end of Dustin’s article, he tells people to imagine what could be done; here are a few ideas I have about contextual awareness as it relates to our devices today.

Why do I have to tell my phone when I’m holding it with one hand?

The Freaking Huge iPhone 6 Plus and the Slightly Less Huge iPhone 6 bring to light some important contextual issues related to human factors. Specifically for those who have smaller hands (most applicably, women), using the phone with one hand becomes difficult. In fact, Apple has introduced a strange accessibility mode that brings the top of the screen down by hitting the home button a few times in a row.

That’s nice of them to help out, but why do I have to tell my phone how to be accessible every time I use it? Personalized accessibility should come as a standard. It shouldn’t be that difficult of a task. In fact, how cool would it be if I could tell my phone how well I could reach, and it remember that? Perhaps adapt my interface to work with my hand better. Or maybe track where my thumb is and move the icons nearer to it, magnet-style. Seems relatively doable if Amazon’s phone can track my eyes.

This kind of context is the low-hanging fruit; the things that continuously provide a positive return in user experience. This is the evolution of “user account preferences”.

My life has modes; why doesn’t my computer?

If you are like me, you have different modes of being. While I’m at work, I’m in work mode. Not everyone treats this issue in the same way, but perhaps you’ve experienced this before. This is especially important for people who use their computers in multiple contexts. I’d like to have a “mode” switcher on my computer. I should be able to flip a switch and open an environment on my computer that helps me focus, relax, or accomplish a specific set of tasks. For example, to record a screencast, I need my desktop cleared, a specific wallpaper set, a particular resolution on my screen, Do Not Disturb turned on, and an array of programs opened.

This should be a contextual setup on my computer, but it’s not.

Maybe you have kids that you want to allow to use your computer, but you don’t want to set up full user accounts for them. Why can’t you easily set access control and flip a switch to change contexts?

It’s very simple to make this happen – in fact, on a few occasions, I have set up scripts to make these kinds of contexts happen with a simple command. But unfortunately, my operating system doesn’t do this on its own, and my contexts shift over time. Thus, maintaining scripts to handle this for me is unrealistic.

Mobile isn’t replacing my laptop any time soon – it’s just expanding it at a different resolution.

It seems that our desktop/laptop computers are staying relatively stagnant. The atmosphere of operating systems have changed in our lives because of mobile, but the desktop isn’t keeping up. My computer should have sense-abilities that are currently reserved only for my phone, or at the very least it should be tightly connected with my mobile devices and use the sensors in my phone to inform it of context. My health tracking should be most accessible on my laptop, and should change in resolution as I move from the larger and more flexible laptop to more limited devices.

My laptop should be as smart or smarter than my mobile device. Until the resolution of interaction on a phone matches or surpasses that of the interaction on a desktop computer, desktop OS innovation must keep up.

Steal these iWatch App Ideas

I want you to steal my ideas.

I’ve said it before, and nothing has changed. Ideas are important, but they aren’t proprietary. I want these things to exist, so hopefully with this post I can inspire someone to make them, even if that person is me.

The iWatch (or whatever it is going to be called) is announced this week, and that’s exciting for entrepreneurs and developers for a lot of reasons. The ideas I present below are sort of like predictions; because I don’t know the features of the watch, I’m making a lot of assumptions.

As always, the ideas presented below are in no way my property. Think of them as money left on the sidewalk. In an envelope labeled “take me!”. The only thing I ask is that you contact me by emailing me or reach out to me on Twitter (@JCutrell).

1. Viral Crowdsourced Fashion

Very simple: allow people to make watch faces and share them. Make them available like a YouTube video. This idea is as old as desktop backgrounds, but it has a brand new twist: fashion.

Why I think it will work: Fashion is obviously a part of our lives. However, technology and fashion have not fused completely yet. The only company truly bridging the gap between personal technology and fashion is – you guessed it – Apple. Apple’s products provide social status and expression of “personality.” The iWatch will have own a large part of this market, and will mark the true fusion of technology and fashion.

Bonus points: Make the faces sellable and take a small commission. (Not sure how this would work with in-app purchases, but that’s where you can get creative, right?)

2. Access-oriented Applications

Everyone is talking about the mobile payment industry as a game changer for the iWatch, but let’s back up for a second and talk about the fundamental difference in payment from your watch versus from your wallet.

Wallets are no more “mobile” than watches. The cognitive change the iWatch introduces is a new sense of access. And along with that comes a new category in application development that hasn’t really taken off with mobile phones.

This is my personal theory, but I think the cause for the failure of mobile device access applications (case in point, Passbook) is at least partially due to the disconnect from the phone as directly connected to you at all times. With a wallet, it works partially because we were born into it (our parents did it), and also simply because we had the previous understanding of carrying cash.

With a watch, we have a newfound freedom to directly identify the watch with the wearer. I wouldn’t be surprised if the payment apps didn’t eventually take bio signs into account for fraud protection.

For these and many other reasons, it’s time to take these apps a step further. It’s time to start using the bio-connectedness that these devices will provide us with to grant access to restricted places requiring identity. This goes from more secure login services and better/more accurate TSA screenings, to check-ins and social physical presence applications.

3. Quantification, Meet The Informed Self

The iWatch will most likely mainstream the quantified self movement. We’ve seen this getting a large part of the media attention.

But for those getting into the game now, it’s time to start thinking past our current place in the quantified movement, and towards the next step. I’m making a prediction: that next step will be to make sense of the data.

Anyone who has worked with infographics for long will tell you that the single most important part of their job is finding and choosing the best metrics and clearest visualizations of those metrics. There is some science to this, but there’s also some gut.

What does this mean? It means that our quantifications don’t really provide us with anything other than raw data, regardless of how pretty it is. We need to take this raw data and turn it into something meaningful. Look at strong correlations, and suggest potential causation. Compare seemingly unrelated things, like lines of code versus number of steps walked per day. Give users a framework for making decisions, and then comes the fun part: using big data to come to conclusions about trending correlations in day-to-day behaviors of the population.

But the first step is to take the quantifiable numbers and show some kind of derived qualitative information.

4. The ultimate timer

Seriously, we’re still making time tracking applications? Yes. Because all of them suck. Well, maybe they don’t suck, but I haven’t found one that is natural. I end up watching a clock. Or my watch.


A unique opportunity for productivity apps related to time: use the watch paradigm. This one seems obvious, but whoever wins this one will win big.

I’m thinking something like setting up a few behaviors that the watch can sense and infer with, but then make it very simple – tap, swipe to client, tap again to start timer, tap again to stop timer. On my watch, not my phone. Certainly not on my computer. I use my computer to create invoices. I use my timekeeper to time things.


The iWatch presents a lot more opportunities than I’ve even discussed here. I’d love to hear what you think about these ideas, and I’d love for you to share yours with me. Or, by all means, feel free to take mine and build it.

Hit me on twitter (@jcutrell) if you want to continue this conversation.

Why Developers Underestimate: One Reason That Will Change the Way You See Projects Forever

I, like many developers and tech consultants, am a chronic underestimator. When I make an estimate, I do so believing that the estimate encompasses the effort necessary for me to accomplish each and every goal for that project.

And I’m wrong, nearly every time.

People have a completely skewed perception of time. Checkout this excerpt from a Huffington Post article from last year.

This vs That’s initial research is in line with previous research into time estimation, which has revealed that our ability to accurately estimate time is influenced by our emotional state, how hungry we are, how tired we are, whether our eyes are open or closed, what we are doing, among many other factors.

Aside from the fact that people in general are terrible time estimators, it’s also my opinion that estimating a multi-stage project all at once is about as useful as guessing who will win March Madness at the beginning of the bracket. It’s not a good idea to put your money on that bet.

Here’s one of the biggest reasons why we estimate improperly.

Our perception of effort and knowledge are different from our perception of implementation.

How long would it take you to make 100 sandwiches?

How easy is it to make a sandwich? Certainly not all that hard. You’ve done it a million times, so it’s not too difficult. Five minutes on a good day, 10 minutes tops.

So, how long does it take to make 100 sandwiches?

I asked my wife this question, and she estimated an hour and a half. Seems fair to me – probably about what I would have guessed as well.

Would you immediately think to guess that it would take 500 minutes (8.3 hours)? You probably think that you’d have a system – a way of solving common problems over and over by that point. 100 sandwiches shouldn’t take nearly 8 hours, considering how easy sandwich-making is. You’d have a killer sandwich assembly line.

But even if your amazing sandwich assembly line was world class and doubled your efficiency from 5 minutes to 2.5 minutes, you’re still going to finish sandwich 100 at the 250-minute mark.

This is the cognitive problem we face in estimating time for development. We see projects that we have the technical ability to solve without having to acquire any new knowledge, and therefore we have a tendency to underestimate. Things we already know how to do and systems we fully understand seem like they should take much less time to implement than they actually take.

Stop thinking about how easy a project is, and start thinking about how long it takes you to make one sandwich.

Quick Tip: Serve Parse Files via HTTPS

Trying to serve your Parse files via SSL/HTTPS? You’ll notice that you can’t force it, and Parse doesn’t support this via their file URL scheme. But you can use the same trick Parse uses on Anypic.

Replace http:// with

So if you start with this:

The final url will look something like this:

In ruby, that’s:

url.gsub "http://", ""

In JavaScript:

var url = // your url...
var subbedUrl = url.replace("http://", "");

Boom – fully secure Parse files.

You’re welcome.

The Path to Productivity: 7 Hacks, Principles, and Patterns

Share this article on Twitter

Productivity is such a huge focus in our lives. We are all allocated the same amount of time, so how do some people do amazing things while others always seem behind the curve?

The answer, in some ways, is that those who are on their game have learned how they themselves can be productive. Certainly there’s no one shot solution, and productivity isn’t the only answer to rising above average, but I would argue that those who are above average absolutely cannot ignore the importance of finding ways to stay productive with their time.

In this article, I will discuss my tips for finding personal productivity.

1. Start Treating Time as a Precious Resource

Time is your most valuable resource. It is the resource that no one can leverage against another person, because we are all given the same amount of time in a given day. The only way we can rise above average is to treat time for what it is: a consistently valuable and rare resource. Truly adopting this perspective is the driving informer behind changing your habits. This is your motivation.

Share this tip

2. Find Your Time

What is Your Time? This isn’t a metaphorical or philosophical question – it is actually quite practical. What time are you giving yourself per day? Mine is from 6 to 8 in the morning. This is a new habit I am constantly forming, but this is when I build my side ventures, when I do my reading and writing, whatever I choose to do. Specifically, my time is uninterrupted, and I can gain pure focus during that time. I’d recommend mornings, as this is the time when you are most likely to have the drive necessary to turn that time into value.

Give yourself the incredible gift of time. No one else can give it to you.

Pro tip: The morning is also a good option because we often sleep as a luxury. Do you prefer the luxury of sleep, or the reward of accomplishing your goals? I know my answer.

Share this tip

3. Don’t Trade Your Time Cheaply

When I was doing my masters program, I constantly had to make a choice: order food in, or go and get lunch. (This was before my wife and I made a conscious decision to eat as many whole foods as possible.) While the delivery fee was outrageous sometimes, I had to consider the value of my time, and on many occasions, the delivery fee was justified because ultimately my time was worth more than the hours I would spend traveling and sitting. What are you trading your time for? Could you delegate or hire out a task you are currently spending your time doing? Something even as simple as mowing your lawn could be hired out, freeing you up for more time to spend doing things only you can do.

Note: I do not recommend take-out food as a time saver (or restaurant food in general) unless it’s an absolute necessity; eat a load of plant-based whole foods, and keep them fresh in your fridge and pantry available at all times. This will likely save you money in the long run anyway, even if you go Gung ho organic like I did.

Share this tip

4. Make Your “Must Do Today” List, TODAY.

Unlike your regular to-do list, which can grow to extraordinary lengths, create a list with non-negotiable tasks that you must finish today. Make that list accomplishable, and prioritize by the value that is delivered both now and in the long term.

Share this tip

5. Put Productive Time Before Reactive Time

Don’t check your email, your phone, or your chat messages until you mark off the things on your must do today list. Other people have “must do today” lists, and if you’re not careful, you’ll work harder on their list than you will yours.

Productive time means time that you have control and domain over. It’s time that you spend working towards your goals. Reactive time is time that someone else is spending for you. This isn’t just “side job versus work” – this is totally applicable at your day job. Want to get your task list done? Do it first – make it a priority. You’ll be surprised how a few hours often doesn’t make a bit of a difference for those people who are fighting for your time and attention, but how HUGE of a difference it makes for you.

Share this tip

6. Limit Yourself

Having a tough time leveraging your hours properly? Work 2 hours less per day for a week, but retain the size of your Must Do Today list. I bet you will be surprised at how much more you will achieve when you set a concrete end-time. This principle isn’t new, but it certainly is effective, and worth echoing again here.

Share this tip

7. Decide How You Should Spend Your Weeks

Michael Hyatt has a fantastic resource that helps you with this particular effort, which you can find here, but the basic idea is this: If you don’t have a plan for how you want to spend your time, how can you expect to accomplish your goals? As Michael says, take the initiative to “live on-purpose.”

Take the time to evaluate your habits and values, and what you want your weeks to look like in a perfect world. Set your long term goals, and design your ideal week around what it would take to achieve those goals, realistically. If you are lucky enough, you are the author of your own time. Even if you work long hours at your day-job, you are the author of your off-time. Evaluate and consciously determine how you want to spend it.

This exercise does a lot for you. It might even give you a good perspective on what things need to be pushed off your plate indefinitely, or maybe it will help you realize that you are already crazy productive.

Share this tip


This is by no means an exhaustive list, but hopefully you will find a few of these things helpful in your own life. If you do, Tweet about it!

7 Tips for Hyper-productive Wunderlist-ing

I’m loving the newest version of Wunderlist. Honestly, I’m not even sure what all has changed, but here’s what I know: Wunderlist is probably my favorite ToDo management application thus far.

That’s a big deal, you know… there’s about a thousand ToDo managers.

Here’s how I’m using it.

1. Put it everywhere

One of Wunderlist’s primary killer features is the fact that it is available everywhere. Native apps for Apple devices, and a web interface. It really is everywhere.

So make your to-dos accessible everywhere. Unlike your email, having your todos accessible actually helps your productivity if you know when to look at the list.

3. Use Tags to Sort by Energy/Time Required and Context

Who knew you could do hashtags in Wunderlist. This allows for clickable searchability. Adding some kind of context allows you to do things like: “Clean out closet. #15m #home #busywork”. When you’re at home, your mind is completely fried, and you have 15 minutes to kill, having these tags helps you find the tasks that should be done at that point in time. When we have 15 minutes to spend, knowing exactly what we’re going to spend that 15 minutes doing is essential.

3. Name lists by major projects/efforts

When organizing my to-dos, it’s cognitively helpful for me to think about my home chores, side projects, and work projects in different contexts. Thus, when I’m thinking about writing articles, I have a list dedicated to writing articles. I can tag things to fall back to related tasks, like #writing, which I can put both on my book-writing efforts as well as my personal writing efforts.

4. Share lists with my wife, coworkers, etc

Shared lists are another killer feature.

My wife and I always need the same groceries. So, when we go grocery shopping, having the list available is super valuable. Pro-tip: when you run out of something, mark it off the list, and use the “completed” view to show you what you need to buy. Much easier than unmarking. Once you’ve bought everything, clean up your “completed” by marking them as “incomplete”. Dirty, but usable.

Sharing a list means you can also assign items. This makes divvying up responsibilities a breeze.

5. Make a Must Do Today list, and limit it to 3 items

If you don’t have a priority list that is your daily requirement, then you don’t really have an “in-queue” context. Make these non-negotiable, and make them completely accomplishable.

6. Make Managing your List its Own To-Do

Your to-do list is built to take care of your meta-work – your work about work. Stop thinking about what it is that you have to do, and pull it off the top of your list. This means it takes time to manage your list. So, dedicate some time to administering your list. Simple as that, you’ve done all of your meta work, which otherwise would steal from your insignificant cracks.

7. Make everything actionable

Make each and every item on the list an actionable task. This means no “get ready for the event” kind of tasks; instead, use “email the participants of the event”. Pro-tip: Use the comments and sub-tasks in Wunderlist to keep track of minute details. For instance, if you need to individually email a list of people, put each person as a subtask of the email task. Use comments to grab relevant links, passwords, etcetera.

I’m using Wunderlist because it makes my task management easier. Hopefully you find these tips useful to your task management. Let me know what you think on Twitter!

Announcing Hacking the Impossible – The Developer’s Guide to Working with Visionaries

I’m more than excited to announce that I will be publishing a book soon that’s all about the work I do on a day-to-day basis with some incredibly creative people here at Whiteboard.

In the book, you’ll find ideas that I believe could change the way developers and visionaries work together, and I’m really excited to share it with you.

If you’re interested in learning more about the book in the upcoming days, drop by and sign up for the mailing list, and then follow @hackimpossible on Twitter.

About the book


If you work at a creative agency, you’ve almost certainly experienced the phenomenon of personality difference that Hacking The Impossible is all about. The two polar creative opposites – The Developer and The Visionary – sit in their corners of the room, each with entirely different understandings of what it means to work. The developer believes in concrete structure and receives in equal portions nerd-ridicule and geek-cred; the visionary follows the latest fashion trends and seems to shift from one idea to the next, living in complete oblivion to the complexity of technology. The developer is often accused of being anti-social, closed-minded, or pessimistic, while the visionary is accused of having their head in the clouds, getting wrapped up in impractical or downright impossible ideas.

The truth, however, is that the powerful creative abilities of each of these polar opposite caricatures are held within their ability to be the extreme versions of themselves. The visionary holds keys to imagining the impossible things, and the developer’s job is to build the impossible.

This book is about two things: how to work better with people, and how to use those skills to think about problems in a new light. This new light illuminates the path to innovation, and reminds you that with the right people in the right room at the right time, the impossible can be achieved.

Don’t forget to sign up for the mailing list at to receive periodic updates from me about the book!