Jonathan Cutrell

An effect where the initial frame of reference has a major effect on later perspectives.

This is surprisingly often inescapable, even if the anchor is well-known to be a facade.

For example, a car lot using artificially high prices is not as silly of a tactic as it may immediately seem.


Jonathan Cutrell

Written by Jonathan Cutrell, engineer at Clearbit and podcast host at Developer Tea. You can follow him on Twitter at @jcutrell.